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ALTTESSE - brand identity for Swiss polo club



Alttesse Polo Club is a prestigious Swiss establishment that epitomizes the essence of luxury and excellence in the world of polo. Nestled amidst the breathtaking Swiss Alps, Alttesse Polo Club is a haven for enthusiasts and connoisseurs of the sport, offering an unparalleled blend of sophistication and sporting prowess.

The club's identity is a harmonious fusion of Swiss precision and the dynamism of polo. The emblem of Alttesse Polo Club features a stylized representation of a polo player atop a regal steed, encapsulating the grace and strength inherent in the sport. The colors chosen for the logo, a combination of deep royal red and elegant gold accents, reflect the club's commitment to opulence and tradition.


One of the tasks of the identity was to create equipment for both players and horses. The foundation for the horse equipment was a vibrant red chosen as the signature color. For players, a noble white color with dark brown leather inserts was selected. Such a choice effectively highlights the status of the game.




Alttesse Polo Club, established in 1897, boasts a rich and storied history. It has been home to illustrious patrons and esteemed club members, witnessed tournaments that have become part of its legacy, and nurtured the talents of skilled players. Preserving and giving significance to the narrative of this place has been a paramount aspiration. Archival photographs from the annals of Altesse Polo Club are artfully incorporated into menus and postcards, accentuating the distinctiveness of this venerable establishment.




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ALTTESSE - brand identity for Swiss polo club
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ALTTESSE - brand identity for Swiss polo club

Published: